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am not your grandfather's business consultant.

I am a business coach that supports YOU - the entrepreneur and business leader - in your mission to develop and deploy your business ideas to market. My approach demands self-awareness, drive, and accountability, with a foundation of business best practices, strategy, and metrics.

In my role as a coach, I share my ideas and experience with you in a manner that can streamline your go-to-market approach with the right blend of agile customer development (think MVP) and disruptive innovation (think the iPhone.) There is a famous quote attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” Ford, obviously famous for the proliferation of the automobile, was actually a keen marketing strategist. He looked beyond the 'faster horses' mantra that his customers wanted into something that he knew they truly needed: reliable and efficient point-to-point transportation. Steve Jobs was no different. Do you remember Blackberrys?

My approach honors these giants of industry, with a much more hand-crafted approach to business and product development. I serve as a lighthouse to you: the entrepreneur -  giving you clarity of your vision, letting you man your own ship, yet pulling you out of your own head when you need it. Remember, building a company is hard and it always starts and ends with YOU.

"If something is important enough, or you believe something is important enough, even if you are scared, you will keep going." -Elon Musk, CEO of Tesla Motors and SpaceX
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